Posts

Introduction to Sustainable Marketing

 The American Marketing Association defines marketing as the “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” This definition recognizes that marketing is an organizational function and set of activities undertaken to bring about exchanges of goods, service, or ideas between people. The definition recognizes that marketing is a philosophical orientation to the practice of doing business. This philosophical orientation emphasizes the satisfaction and value that customers, clients, partners, and society realize due to marketing action. As marketing has evolved, individuals operating in various parts of the field have adopted alternative definitions of sustainable marketing. Marketers have developed sustainable approaches that fundamentally emphasize ecological factors. Consumer researchers, for instance, have focused on the conditions...
Post a Comment
Read more

Diff b/w Traditional and Sustainable Marketing

  Differences between Traditional and Sustainable Marketing Traditional marketing takes a customer approach and focuses on product, price, place, and promotion for a target audience. Sustainable marketing takes a “stakeholder approach” and considers customers, shareholders, employees, vendors, interest groups, media, and the general public. These groups are interested in the brand’s sustainability agenda, which becomes the focus of the marketing effort. Costco  is an example of a company that takes this kind of approach to its sustainability marketing. Costco describes its sustainability agenda this way: “Sustainability to us is remaining a profitable business while doing the right thing.” Costco honors three sustainability principles: “For Costco to thrive, the world needs to thrive. We are committed to doing our part to help. We focus on issues related to our business and where we can contribute to real, results-driven positive impact. We do not have all of the answers, are ...
Post a Comment
Read more

Business comm 2

 
Post a Comment
Read more

Purchasing of Material- Simplified

Image
  What Is Meant by the Purchasing of Materials? Purchasing of materials  refers to the procurement of materials for a price. It is usually handled by a specific department (e.g., purchase manager in the procurement department), particularly in large companies. A purchasing department can function effectively if: It is organized on a centralized basis Full co-operation between purchasing department and other departments is assured A close relationship exists between the purchasing department and the accounts department The purchase manager is technically qualified and sufficiently experienced A proper procedure is clearly set out and strictly adhered to Purchasing is a critically important and specialized activity in manufacturing companies. Materials account for a considerable portion of production costs. As such, the purchase manager in such a business is responsible for spending more of its money than anyone else. Any errors on the part of the purchase manager, therefore, ma...
1 comment
Read more

Types and Forms of Communication

  TYPES AND FORMS OF COMMUNICATION Having understood elements of communication, their functions and placement in various models, it is time to complete an other chapter on types and forms of communication before resuming our discussions on various other areas of mass communication for a detailed study. Types of communication Broadly speaking, whole human communication could be classified into two distinct parts. •  Intra personal communication  •  Inter personal communication Intra personal communication The part of communication in which self of a human being is involved only and the communication is confined to one human entity. This means that all the elements which come into action in a given piece of communication are located within the self of an individual. A message originating from source part of the brain travels through the channel of nerves to reach another location, however close it may be to the point of origin of message, where it is interpreted and un...
1 comment
Read more

Intrapersonal Communication

  Intrapersonal communication  can be defined as communication with one’s self, and that may include self-talk, acts of imagination and visualization, and even recall and memory (McLean, 2005 ).   You read on your phone that your friends are going to have dinner at your favourite restaurant. What comes to mind? Sights, sounds, and scents?  Something special that happened the last time you were there?  Do you think of joining them?  Do you start to work out a plan of getting from your present location to the restaurant?  Do you send your friends a text asking if they want company?  Until the moment when you hit the “send” button, you are communicating with yourself. Communications expert Leonard Shedletsky examined intrapersonal communication through the eight basic components of the communication process (i.e., source, receiver, message, channel, feedback, environment, context, and interference) as transactional, but all the interaction occurs wit...
Post a Comment
Read more