MUSINGS

Online marketing   is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for  online marketing include email, social media, display advertising, search engine optimization, and more.  The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online. Benefits Of Online Marketing By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization service...

The most basic elements Every plan needs a careful curation of prerequisites to ensure its smooth functioning, the same goes for a marketing campaign. It remains the same when the prefix rural is added to it, a Rural Marketing Campaign requires preparation more than an urban one. Why? Since, contrary to popular opinion, rural people are more complicated than urban ones as they perceive needs differently. Marketers usually come from an urban background themselves and this makes it difficult for them to predict buying behavior of rural customers which makes understanding it all the more important for devising rural marketing campaigns. As Jonathan Lister said,  “Speak to your audience in their language about what’s in their heart” and in order to do so you need to comprehend the psyche of the rural consumers. Technically, Consumer behavior of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experience...

Ethics are explained as the moral principles and values that oversee the actions and decisions of a person or group. They serve as guidelines to act rightly and justly when faced with ethical problem. Ethics in marketing denotes to the practice of marketing in business in an ethical and moral way. It means intentionally applying standards of justice and represents the company to others. While the objective of any business is to be money-making, if a company has to use counterfeit advertisement, or misleading or objectionable marketing tactics to attain it, it's really not running a successful marketing campaign. There can be short term gain in doing something unethical. Researchers stressed on the fact that acts in an ethical manner will get in long-term rewards for their actions. Doing business in ethical way can build loyal customers, get more referrals, and will be building a positive image about their business. Marketing has the potential to influence beliefs and behaviours....

CONSUMER PROTECTION IN INDIA WHO OR WHAT IS A CONSUMER?   A consumer is an entity which purchases goods   and services and   is engaged in evaluating, acquiring, and using them to satisfy his needs and wants. A consumer is a key figure in the market and all activities are carried on around this person. Consumers today are  informed  and self-determined , critical and  responsible (or they should be this way)  . They are citizens, who express  their  ideas of a good  and  just life through their choices  on the market. On the other hand consumers are  helpless and  trusting . Consumer protection is important because consumers in any modern market economy often experience information asymmetry and a significant imbalance of bargaining power as compared to producers and sellers of products and services. In competitive markets, producers and sellers must gain new sales, new clientele by satisfying consumer ne...