MUSINGS

The environment in which most companies compete requires marketers possess the ability to be creative.  While the example we use in the tutorial relates to creativity for developing new products, this marketing decision is by no means the only one that may frequently require new thinking.  In fact, most people would say the most creative part of marketing occurs with promotional decisions, such as developing a new advertising campaign. Yet, while we say marketers must be creative, it should be clear that the level of creativity may differ from one industry to another.  For instance, while technology marketers must fight off competition by constantly coming up with new ideas across their entire marketing mix (e.g. new products, new advertising, new pricing programs), marketers in less dynamic industries, such as those in many business-to-business markets (e.g., manufacturer of nuts and bolts), may be more limited to where new ideas are needed. Additionally, it ...

Movement and Shift in the Demand Curve Other things being equal, Demand of a commodity has a negative relationship with the price of the commodity (Change)Movement in Demand  – Movement in demand can be demonstrated as the change in quantity demanded  as a result of change in price . Movement is along the same demand curve. When price increases, demand decreases ( Increase/ Decrease)Shift in Demand  - changes in other relevant factors other than price cause a shift in demand, that is, a shift of the demand curve to the left or right. Such a shift results in a change in quantity supplied for a given price level. Shift of the demand is called increase or decrease in demand. If the change causes an increase in the quantity demanded at the same price, the demand curve would shift to the right and if the change causes an decrease in the quantity demanded at the same price, the supply curve would shift to the left. In the above curve,  D = initial d...

2nd last project taken by ankita's group last topic by dreamers group

When a cold wave hits Nagpur, the price of orange juice rises in supermarkets throughout the country. When the weather turns warm in New Delhi every summer, the price of hotel rooms in the area goes down. When a war breaks out in the Middle East, the price of gasoline in the United States rises, and the price of a used Car falls. What do these events have in common? They all show the workings of supply and demand. Supply and demand are the two words that economists use most often—and for good reason. Supply and demand are the forces that make market economies work. They determine the quantity of each good produced and the price at which it is sold. If you want to know how any event or policy will affect the economy, you must think first about how it will affect supply and demand. This chapter introduces the theory of supply and demand. It considers how buyers and sellers behave and how they interact with one another. It shows how supply and demand determine prices in a market eco...