Advertising Project- names on first come first serve basis to be allocated

  • Assume an organization seeks to build a relationship with a particular group or subculture market. The assignment would begin with a market profile including preferences, habits, and responses of the subculture markets. The assignment can also include a requirement for demographic and geographic information on the subculture, group identity factors such as beliefs, habits, attitudes, values, behaviors; as well as media habits.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
  • Develop a program for a target market of children or the elderly.
 +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
  • Redesign a pre-existing advertisement.  Change the copy, change the layout or format.  Can you improve it?
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
·         Pick two competitors or two firms in the same category with different target segments and have students compare communications approaches. 
·         Some possibilities:
·         Pick a dot.com versus a traditional retailer or offline service provider.

·         Pick a small company versus a large company.

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Pick the same firm and compare its communications approaches in the local and a foreign version of the same magazine. Cosmetics and Cosmopolitan magazine would be one example. 
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Compare ads or commercials for some of the following types: manufacturer and retailer; goods firm and services firm; b2c and b2b; organizational ad, not-for-profit ad, commercial ad.
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Compare ads for products at different stages of the product life cycle.  Discussion questions could concern objectives, expenditures, target audiences, and effectiveness.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Compare magazine ads from different decades.  Discussion could center on sex roles, the roles of minorities, themes, creative execution, and language. Some magazines you might wish to use include:
News publications
General Interest publications
Female-focused publications
Male-focused publications
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++a)     Discuss the factors you would take into account when selecting the advertising media/ mediums to be used as part of next IPL series advertising campaigns.
  • b) If the next IPL series is due in June 2015 and the budget allocated for the media
  • campaign is 200 crores, prepare a media plan and scheduling strategy
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
As a media planner for pharmaceutical firm, your task is to develop media plans for a cough syrup
to be sold in poly sachets. Also develop its objectives, media selection, and its likely pay-off

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Analyse two full-page Advertisements. How effective are they in selling their  products? (500 words) Including explanation of own advertisement
To analyse the advertisements you will need to think about how they make the products attractive  to the audience. You should comment on:
• the people who are pictured – the way they are dressed, posed, their expressions, why  they have been chosen?
• the copy (or writing) – how is it meant to persuade the audience
• how the advertisements use denotation and connotation to convey messages about the  products.
You may also comment on:
• the colours
• the fonts
• the images 
• the backgrounds & locations
• any slogans
• the lighting
• or anything else that helps to sell the product.
Use Media terminology where appropriate and show that you recognise codes and conventions.
You will need to say something about who the audiences for the products are and decide how 
effective you think the advertisements are in persuading these audiences. 
You must write a brief explanation of how your advertisement would appeal to its target audience.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
XYZ is a well known rice brand in North India. The company owning this brand now wants to enter the Ready-to eat food market. The company wishes to market both vegetarian (Vegetable, Soups, Snacks etc.) and non-vegetarian (Chicken Curry, Chicken Biryani etc.) food products on a national scale.
Advise a promotional plan to the company
covering the following aspects :
Creative Messages for the Advertisement
Media Planning Strategy.

Comments

Post a Comment

Popular posts from this blog

Work certified and uncertified

Meaning of Work Certified  When contractor takes the contract to complete any construction work, it may complete in 4 or 5 years. but contractor has to pay different expenses for material, labor and others. So, it is very necessary to pay him some money of contract. This money is given on the basis of work done. So, any part of construction which is completed by contractor will be work certified if it is certified by an authority. Authority may be independent engineer or architect who can estimated the work. He will issue the certificate of work done after certifying the work of construction. On this work certified, contractor has right to get money of contract. Meaning of Work Uncertified Work uncertified means work done but not certified by authority. So, contractee will cut some money on the basis of work uncertified and will keep in his pocket. This will be retention money. Accounting Treatment of Work Certified and Work Uncertified  (I) Work  certified...
Read more

factors influencing choice of advertising agency

The Advertiser looks for an advertising agency whose services and expertise meets his requirements. Following factors should be considered while selecting an advertising agency:- Services offered by Ad-agency  - There are different agencies provides different services, some provides all the services, some provide selected services, some provides only media services. It depends on the requirement of advertiser whether he need a fulls service agency, creative boutique, media buying service agency, or a  sweet shop . Experience of Agency  - An experienced agency performs better then a new agency  because it is familiar with different components of marketing environment like- competitors' policies, taste of consumer, income of consumer, consumer responses, fashions and trends, reputation of different media etc. Location  - A major factor to be considered while selecting ad-agency is location of office of agency. A considerable amou...
Read more

Environment of International Marketing

Image
Apple is so successful because of their effective marketing efforts. They are good in identifying relevant environmental factors and trends which helps in taking advantage of opportunities and minimising threats.  New technological developments, global economic conditions, worldwide population changes, increased competition, legislative requirements, and political events are some of the factors affecting current and future marketing activities of the organisations around the world. Combination of such factors makes the International Marketing Environment. The long term performance of any organisation depends on its ability to identify and respond effectively to the key changes in its marketing environment.  Meaning of International Marketing Environment  International Marketing Environment is the combination of various factors external to an organisation that can affect the international marketing decisions of the organisation in international market. These fac...
Read more