Advertising and sales assignment for Sem V


Assignment to be submitted with examples in your own words. IT should not be a direct copy from books or Internet. In case it is found to be a copy zero will be awarded. Submit by mail. Last date is Thursday 25th September

Meaning, nature and importance of advertising; 503
Types of advertising; 506
Advertising objectives and audience selection;512, 515
Setting of advertising budget. 519
Major media types - their merits and demerits; 528,531,536 print, a/v, ooh
Factors influencing media choice.539
Advertising appeals, 542
Advertising copy and elements 545
Evaluating communication and sales effects 548
Pre and Post testing techniques. 551,555
Role, types and selection of advertising agency.559
Ethical and legal aspects of advertising.562
Nature and importance of personal selling; 566
Types of personal selling situations and selling jobs; 569,573
Personal selling and salesmanship; 576
Characteristics of a successful salesman;585
Customer knowledge – buying motives and selling appeals; 592, 595
Product and market knowledge. 598
Prospecting, pre-approach and approach; 600,602
Presentation and demonstration.605
Types of objections; 610
Handling objections; 636
Closing the sale, Customer follow-up 639
Sales forecasting; Sales budget; 634
Sales quota; Sales territories. 632
Recruitment and selection; 631
Training and development; 629
Direction and supervision 619
Sales force motivation and compensation 618

Sales force performance appraisal. 612

Comments

Post a Comment

Popular posts from this blog

Work certified and uncertified

Meaning of Work Certified  When contractor takes the contract to complete any construction work, it may complete in 4 or 5 years. but contractor has to pay different expenses for material, labor and others. So, it is very necessary to pay him some money of contract. This money is given on the basis of work done. So, any part of construction which is completed by contractor will be work certified if it is certified by an authority. Authority may be independent engineer or architect who can estimated the work. He will issue the certificate of work done after certifying the work of construction. On this work certified, contractor has right to get money of contract. Meaning of Work Uncertified Work uncertified means work done but not certified by authority. So, contractee will cut some money on the basis of work uncertified and will keep in his pocket. This will be retention money. Accounting Treatment of Work Certified and Work Uncertified  (I) Work  certified...
Read more

factors influencing choice of advertising agency

The Advertiser looks for an advertising agency whose services and expertise meets his requirements. Following factors should be considered while selecting an advertising agency:- Services offered by Ad-agency  - There are different agencies provides different services, some provides all the services, some provide selected services, some provides only media services. It depends on the requirement of advertiser whether he need a fulls service agency, creative boutique, media buying service agency, or a  sweet shop . Experience of Agency  - An experienced agency performs better then a new agency  because it is familiar with different components of marketing environment like- competitors' policies, taste of consumer, income of consumer, consumer responses, fashions and trends, reputation of different media etc. Location  - A major factor to be considered while selecting ad-agency is location of office of agency. A considerable amou...
Read more

Environment of International Marketing

Image
Apple is so successful because of their effective marketing efforts. They are good in identifying relevant environmental factors and trends which helps in taking advantage of opportunities and minimising threats.  New technological developments, global economic conditions, worldwide population changes, increased competition, legislative requirements, and political events are some of the factors affecting current and future marketing activities of the organisations around the world. Combination of such factors makes the International Marketing Environment. The long term performance of any organisation depends on its ability to identify and respond effectively to the key changes in its marketing environment.  Meaning of International Marketing Environment  International Marketing Environment is the combination of various factors external to an organisation that can affect the international marketing decisions of the organisation in international market. These fac...
Read more