MUSINGS

Report Format SUMMER  REPORT STRUCTURE (MBA): Every MBA Institute has a differnet way / representation of summer internship report. This article provides a standard report structure with reference to MBA in Marketing fied. This will give a brief idea of how a summer internship report for MBA grads. is structured. 1. Cover and Title page Certificate Acknowledgement Declaration given by the student Table of contents Executive summary 2. Intorduction  to the  project . Introduction Objective of the study Methodology The chapter would contain the following things. 5.Sources of data Sample size, if any 7.Methods of data collection 8.Instrument used 9.Tools and techniques of analysis 3. Literature review :    This section for the summer training report would mean writing about the ways in which the organizational realities are similar or different from theory. The management theory dealt with in the report must be written in detail . The Background T...

Report  Writing (Summer Project / Internship during MBA) The report is actually the most important part of summers. No matter how much hard work you have put in, if the report is not done well, all effort is waste. Therefore, plan for at least 7-10 days of your training period for preparing the report. Check out the standard formats for report writing. Make sure that the language of your report is simple it is; organized in a logical fashion and covers the entire scope of the project . Make use of your marketing learning’s while you are making your summer report. Different theories could be used to have a sound analysis and same can be mentioned in the report. Every individual has a different way of presenting report. One has to make sure that his report reflects theoretical implementation of marketing principles,Don’t worry even if you are placed for a summer project where you are not able to contribute much with your knowledge. Remember its better to make initiatives and work...

Things one should know during summer project While attending a summer interview make sure that your concepts are very clear. Be ready with some very basic questions like.. What is marketing ? Give me a word-to-word definition given by Philip kotler. What is the difference between marketing and selling? How important is to sell if you want to land up as a marketing manager ? Tell me how will you sell a ball point pens “ball”? What’s would be your target audience? What’s STP? Why did u take marketing? You are a BCA, why MBA why not MCA? What is the fun in doing a summer project? Why our company? What are we into? What is a balance sheet? One needs to understand, at this phase of your 2 year MBA you are not expected to know all the management concepts but you should be strong with your fundaments. Trust me, if you don’t know exactly what’s difference between marketing and selling you are in trouble. Brush up your conceptual knowledge; we have added a marketing section tha...

So its summer project time. A time when, dream projects become the buzz on campus. It's like the first rain after sweltering summer, the first sign of light after a night's darkness. Summer Training is the first brush of an MBA with the corporate world. It is an integral component of MBA curriculum at all business schools which has been effectively grooming future managers . The objective of summer training from academic learning point of view is to provide an interaction with real world and understand the problems , issues and challenges being faced by corporate world, and to give an opportunity to the student to apply the learning at campus. This is the time when we get an opportunity that tell us where do we stand when it comes to a fast moving corporate world. During the summer project, the trainee is expected to work on live projects and work out a feasible solution for the same. Summer projects in one way or the other helps you gain confidence and prepares you for cor...

Please prepare the case The Wii: A Marketing Revolution in Gaming? In October 2007, Nintendo's two console games platforms, the handheld DS Lite and the Wii, were leading the market (valued in excess of $10 Billion) and outselling competitors such as Sony's PS range and Microsoft's Xbox 360. The Wii is a home video game console, designed and released by Nintendo. The console is a seventh-generation console, and competes with Microsoft's Xbox 360 and Sony's PlayStation 3. Technologically, the Wii has some distinguishing features: the console has a wireless controller, (the Wii Remote), which can be used as a handheld pointing device and detect movement in three dimensions. These innovative features enable the playing of traditional sports like tennis and bowling as if the player were on a tennis court or in a bowling alley. Another distinctive feature of the console is WiiConnect, which enables it to receive messages and updates over the Internet while in...

Lucozade is an example of a brand which over the years has been completely reinvented and repositioned many times. For consumers who are over 50, nostalgic memories bring back images of being poorly as a child, as Lucozade was revered by many mothers’ for its medicinal properties. Children loved the taste but it was only given in small quantities as if it were a medicine because it was comparatively expensive and in those days was only sold in chemists. Lucozade is now available almost everywhere, in supermarkets, newsagents, corner shops, garage forecourts and vending machines and is often found in the refrigerators side-by-side with familiar soft drinks like Coca-Cola. Lucozade comes in different varieties, which are aimed at different markets, e.g., Lucozade Sport, which has become the UK's leading range of sport and exercise drinks. There is science behind the concept of Lucozade Sport. It is an isotonic drink, which means that it is specially designed to be in balance with th...

LOW PRICES, HIGH PROFITS- BUT INCREASING COSTS When the Ryanair family launched Ryanair as Europe’s first low fare, no frills airline in 1985, travelers wondered how the firm would ever make money offering 99 Euros from Dublin to London when the cheapest flights available on British Airways or Aer Lingus cost more than twice as much. But the Irish company has not only made money, it has grown into one of Europe’s largest and most profitable airline, hauling nearly 51 mn passengers in the fiscal year ending in March 2008 and earning 481  mn Euros net profit on revenues  of 2.7 bn Euros. From the beginning, the firm’s executives have pursued a very straightforward corporate strategy. It focused exclusively on providing low cost air transportation for consumers within the European  Union, and it sought a competitive advantage by offering the lowest fares of any airline operating in Europe. Of course, a low price competitive strategy can be profitable only when the firm’s co...