Report Writing (Summer Project / Internship during MBA)

The report is actually the most important part of summers. No matter how much hard work you have put in, if the report is not done well, all effort is waste.
Therefore, plan for at least 7-10 days of your training period for preparing the report. Check out the standard formats for report writing.
Make sure that the language of your report is simple it is; organized in a logical fashion and covers the entire scope of the project.
Make use of your marketing learning’s while you are making your summer report. Different theories could be used to have a sound analysis and same can be mentioned in the report.
Every individual has a different way of presenting report. One has to make sure that his report reflects theoretical implementation of marketing principles,Don’t worry even if you are placed for a summer project where you are not able to contribute much with your knowledge. Remember its better to make initiatives and work forward so that your report reflects some thing that is more relevant.
Remember, numbers speak more than the theoretical lines. Try to show what effect your recommendations can make in the organization in terms of numbers. Some thing like this …
“After the analysis of call center activities of my company, I realized that lot of time was wasted. My recommendations will reduce this wastage by 31%.”
Your report should be more graphical. Rather than writing down observations in the form of points, try to make use of graphs. This will depict the results at a glance and have better impact.
Final Tips
  • Plan extensively for summer training in terms of choosing the right organization and right project.
  • Take your summer training seriously. Its your first brush with corporate life.
  • Do not mess with the organization you are working for; who knows it might be your future employer.
  • Use the opportunity to network with experts in the field of study.
  • Try and understand the organization set-up, broad strategy, culture, etc. This will help you in final placements. Prepare a detailed note on the organization.
  • Keep in touch with your mentor/guide.
  • Do not hesitate to ask in case you don't know something, because you are not expected to know everything anyway.
  • A quality project done could be your passport to final placement.
  • Report writing is as critical as doing the project; therefore, plan for at least 7-10 days for giving your report a shape.
  • If your project has relevance to people outside your campus and the organization, sharing a synopsis can be considered, provided it is allowed by your organization.
  • Prepare a comprehensive ready-reckoner on the organization that you worked for during your summer training. This will be important for your job interviews. Do not leave this for the last day before placement week.

Comments

Post a Comment

Popular posts from this blog

Work certified and uncertified

Meaning of Work Certified  When contractor takes the contract to complete any construction work, it may complete in 4 or 5 years. but contractor has to pay different expenses for material, labor and others. So, it is very necessary to pay him some money of contract. This money is given on the basis of work done. So, any part of construction which is completed by contractor will be work certified if it is certified by an authority. Authority may be independent engineer or architect who can estimated the work. He will issue the certificate of work done after certifying the work of construction. On this work certified, contractor has right to get money of contract. Meaning of Work Uncertified Work uncertified means work done but not certified by authority. So, contractee will cut some money on the basis of work uncertified and will keep in his pocket. This will be retention money. Accounting Treatment of Work Certified and Work Uncertified  (I) Work  certified...
Read more

factors influencing choice of advertising agency

The Advertiser looks for an advertising agency whose services and expertise meets his requirements. Following factors should be considered while selecting an advertising agency:- Services offered by Ad-agency  - There are different agencies provides different services, some provides all the services, some provide selected services, some provides only media services. It depends on the requirement of advertiser whether he need a fulls service agency, creative boutique, media buying service agency, or a  sweet shop . Experience of Agency  - An experienced agency performs better then a new agency  because it is familiar with different components of marketing environment like- competitors' policies, taste of consumer, income of consumer, consumer responses, fashions and trends, reputation of different media etc. Location  - A major factor to be considered while selecting ad-agency is location of office of agency. A considerable amou...
Read more

Environment of International Marketing

Image
Apple is so successful because of their effective marketing efforts. They are good in identifying relevant environmental factors and trends which helps in taking advantage of opportunities and minimising threats.  New technological developments, global economic conditions, worldwide population changes, increased competition, legislative requirements, and political events are some of the factors affecting current and future marketing activities of the organisations around the world. Combination of such factors makes the International Marketing Environment. The long term performance of any organisation depends on its ability to identify and respond effectively to the key changes in its marketing environment.  Meaning of International Marketing Environment  International Marketing Environment is the combination of various factors external to an organisation that can affect the international marketing decisions of the organisation in international market. These fac...
Read more