Goals and objectives of advertising

Goals of Advertising ( 7M’s):

Goals of Advertising ( 7M’s) 
Merchandise :- what products/service benefits we need to sell? 
Markets :- who are the people whom we want to reach ? Or who buys? 
Motives :- what is the reason for the customer to buy the product? Why do they buy ? 
Messages :- what key idea of information we want to convey? 
Media:- How do we reach our audience? Which one to choose? 
Measurement :- How do we measure the result of advertisement? 
Money :- How much to allocate?
Types of objectives 
Basic objective of advertising - 
Informative objective - 
persuasive objectives - 
Reminder objectives 

General objective - 
stimulating demand - 
Increased profit

specific objective - 











Induce trial - 


Intensify usage - Sustain Preference - Confirm Imagery - change habits - Building line acceptance - Break the ice - 






Build ambience - Generate sales leads - Increase awareness - Increase sales



communication objective -Trial - Continuity - Brand switching - Switch Back - Goal


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