Technologies in ecommerce
TECHNOLOGIES REQUIRED TO BUILD AN ECOMMERCE
WEBSITE
Over the last many years, ecommerce has
changed how people buy and sell online. The Internet offers a quick and easy
way for people to buy things without having to visit a real store. An online
store can reach customers anywhere in the world. Online businesses are rapidly
developing an ecommerce website to face times of economic adversity by offering
greater discounts, flat-rate delivery, loyalty programs, and other incentives.
There are many popular ecommerce platforms that make it easy to run
promotions and keep your customers happy. Finally, although the boom in online
sales has also opened a potential avenue for fraud and scams, site-builders
have managed to stay ahead by offering top-of-the-line site protection
and payment security to keep the online marketplace as safe as
possible.
Building a successful ecommerce site has
become one of the most popular business trends. It may seem like a herculean
task to set up an online business (not underestimating it either) or the
actual e-commerce
website development, but in real it isn’t that big of a hurdle as
you’ve probably been hearing from most of the folks out there.
THE HARDWARE
Computer
Most current computers and laptops have high
enough specifications to be used to create a website. The most important
specification to check on the computer would be the size of the RAM, which
should be over 2GB, though more is better. This will ensure that the computer
runs quickly and smoothly, even with heavier programs such as website editors
or photo editors. The computer should have a keyboard and mouse attached and
working as well.
Internet
In order to create a website, access to a
high-speed Internet connection can be vital. This allows you to transfer the
files that will make up your website to the online server that will
be hosting your website, post updates on your website and look at your website
live online to make sure that it is displaying correctly.
External Hard Drive or DVDs for Backup
You should always keep a fairly current
backup of your website in case there is an issue where the site crashes or
files become corrupted. You can keep this backup on an external hard drive or
a set of DVDs, depending on your preference. It is possible for
an external hard drive to crash, losing your backup, but DVDs can be
more unwieldy and can also scratch causing data loss. How often you should
create a backup depends on how often you update your website, but once a month
for a regularly-updated site can be a good amount of time.
Camera
Unless your website is going to consist only of
text, you will want to have a way to get some digital photos and videos for
your website. While you can buy stock photos and videos, these can end up being
expensive if you need many of them, and they may not be as specific as the
shots you need. A digital camera with video capability will allow you to take
photos and videos that can be downloaded to your computer and added to your
website. Because you took the photos and shot the videos yourself, you don't
need to worry about copyright infringement of other people's media.
Server
You will need a server computer to host
your website on to make sure that it is available all the time for anyone
trying to access it. While you can set up a computer to act as a web server,
this is a highly complicated task, and it is far easier, more reliable and
cost-effective to simply purchase a hosting package from a web hosting company.
They will keep and maintain the server computer, and you will be able to access
it to change files on your website.
Mobile Devices
While not necessary, many free website
creation softwares allow users to adjust, update and work on their website from
a mobile device. If you are on the go often and would like to be able to make
adjustments to your site from wherever you are at, you may want to look into
getting a web-enabled smartphone or device.
THE SOFTWARE
Doing online business means trades of goods
from your Webstore to the customer, and trade means transactions. The idea of
creating an online store raises few questions in everyone’s mind like ‘how’ and
‘who’ can build my e-commerce store? On what platforms can my ecommerce store
be built? How can I find products to sell on my online store and how the
transactions will be handled?
Like all business requires proper planning,
discussion, backup plans, contingency plan, similarly before building any
e-commerce store, you need proper planning about everything. Before starting,
you need to think and list down all the possible aspects repercussions
regarding online business.
Write your e-business plans. The e-commerce
plans start with website goals. Who will be your targeted audience? What kind
of products and services you want to offer. How much time and money you need to
make your online presence. How will you handle shipping and payments?
Although there are many ecommerce and website
hosting platforms, you must choose a perfect platform where your ecommerce
store can be built.
It all seems difficult at first, but with
every step, you will grasp things easily. A lot of the things which didn’t make
sense at first would probably start resonating with time. Here’s a rundown of
everything which requires opening an e-commerce store. Let’s get down to
business:
The
Process of E-commerce Website Development- Let’s Get Started!
There are many ecommerce tools and
technologies required to build an e-commerce store and operate a successful
online business. Both software and hardware technologies must be included in
your e-business plan.
Web
Server
A web server is used to host an e-commerce
website. All the Html, JavaScript, PHP files, databases, media files that make
up the entire website are stored on this server. The web server runs on Windows
or Linux operating system. Managing a web server is a very specific job.
The website
development companies host the site on their own web server or
pay a hosting company to provide space on a secure web server.
Server
Software
When a user visits any website on a web
browser, the web server knows the client is requesting some specific
information. So it processes that request and serves the correct files to the
client. The web browser then displays these files to the user.
There are many types of server software
available including application software, database server, file server
software, and cloud computing software. The popular web server software
includes Apache and Windows IIS. Server software can either use on a physical
server or on a virtual / cloud server.
Web
Tools
A web authoring tool is used to create the
front end of an e-commerce website. They range from basic HTML text editors
(like Notepad++) to more complex graphic authoring tools and CMS (content
management system) with built-in frameworks and debugging tools.
Html files are created by Dreamweaver along
with the CSS (cascading style sheet) which enhance the visual appearance of the
site. Another web authoring tool would be Visual Studio .net that can be used
to make the sites which have integrated databases in it. Graphic design
packages are also web authoring tools which design the skin for a user
interface.
Database
System
A database is an integral part of an
e-commerce website. The database is used to store information about the
products and services of the website such as pricing, description, image,
details, and sales. In addition to this, the customer details are also stored
in the database like what they ordered, their payment details, shipping
details, and contact information.
It is necessary to program the website to
connect securely to the database so that all the orders are processed correctly
and your business runs smoothly. Technologies like PHP and MySQL are the
communication route between the website and the DBMS (database management
system).
Networking
TCP (transfer control protocol) and IP
(internet protocol) defines as how computers should connect with each other
through the internet and how they share information. Common TCP/IP protocols
are HTTPS, HTTP, and FTP. We use these protocols to access the website without
even realizing it. FTP (file transfer protocol) used to download files from a
browser.
HTTPS (where the “S” stands for security)
responsible for the secure communication between a server and a browser like an
account information or personal information.
For an e-commerce website or online store, it
is considered essential to provide a secure connection. SSL (secure sockets
layer) and TLS (transport layer security) are the protocols associated with trust
and security of any e-commerce website.
Browser
Compatibility
A web browser is a software application that
is used to locate, receive and display content received from the web servers.
Popular web browsers include Mozilla Firefox, Google Chrome, Internet Explorer
and Safari. Web developers and Web development agencies test the website see
how it displays on multiple browsers across multiple devices and screen sizes
before launching the website.
The Tip: To analyze website
traffics, use tools like Google Analytics to get an idea as what browsers
people are using and which one is the most popular.
Ports
Ports allow one device to connect with the
other through a different and unique IP address. A device can have more than
one port.
Port 25 (SMTP) is usually reserved for email.
It is used to transmit data from remote email servers. If that port is blocked
no emails can be sent. Some other common port numbers are 80(HTTP), 443
(HTTPS), 21 (FTP), 22 (SSH). Firewalls can often block a port to tighten the
security.
Domain
Names
Domain names link to a company or a brand.
Successful e-commerce companies have recognizable domain names. If you have any
smaller business then it is best to select the domain name as per your business
name. This would help to rank highly in search engines.
If a business becomes successful online, it
is important to protect the brand by doing multiple registrations of domain
names such as .com, .net, .uk, .org, .co
Doing this ensures that no one can steal your
business by copying your business model.
Here is a quick recap that will help you put
everything into place.
1: Front End: HTML,
CSS, JavaScript, Ajax, JQuery
2: Server Side Scripting: PHP, ASP
3: CMS: WordPress + Woo commerce, Magento, OpenCart, PrestaShop
4: Database: MySQL, MSSQL
2: Server Side Scripting: PHP, ASP
3: CMS: WordPress + Woo commerce, Magento, OpenCart, PrestaShop
4: Database: MySQL, MSSQL
What
is business development for ecommerce?
Business development is a
relatively vague term with a purpose and responsibility that differs
from company to company. While the definition has been infinitely discussed,
the ultimate objective of business development is to find strategic
opportunities that create long-term value.
Web
Technologies for E-Commerce Web Development
Websites and apps have become crucial for
businesses and organizations to showcase their services, goods, and brands. To
this end, you need a website that is well designed with feature-rich apps.
Modern ecommerce web technologies have acquired a status where it’s not
mandatory for businesses to develop e-commerce websites or apps right from
scratch.
Here are the ten latest web technologies for
e-commerce web development that will help you make a practical decision.
Magento
Shopify
WooCommerce
BigCommerce
OpenCart
Drupal Commerce
Volusion
OsCommerce
SimpleCart
Squarespace
Magento
Till date, Magento is the most famous
and reliable e-commerce platform when it comes to B2B & B2C customers.
Magento is a powerful SEO friendly platform with multiple features that can be
readily customized. Magento’s ability to integrate with third-party products
& services makes it a favorite among the customer community.
Shopify
For an e-commerce website, Shopify is a very
popular SEO compliant and constantly evolving web technology. Besides an
impressive professionally designed template for your storefront, there are
several add-ons with responsive checkout being one of them. Another
excellent feature is that Bitcoins can be used by your customers to make
payments.
WooCommerce
WooCommerce is undoubtedly an amazing choice
for problem-free setups. It is a free e-commerce plugin that can integrate with
WordPress enabling store owners to sell their products rapidly and easily. It
is estimated that around 30 percent of online store owners rely on WooCommerce
plugin not only to sell their products but also to ship them and collect
payments.
BigCommerce
BigCommerce is quite popular because it has
several new features and functions like built-in blogging, improved SEO and
customer support round the clock. Its primary benefits are a user-friendly
interface with a comprehensive knowledge base.
OpenCart
OpenCart is a practical and easy open source
CMS endorsed by outstanding developers for e-commerce. Its features include
several simple back-end plug-ins. You can edit CSS within the admin. But
OpenCart’s support system is not very detailed compared to other systems.
Drupal
Commerce
Drupal Commerce is an exceptional online
content marketing platform for open-source content. It guarantees
an excellent customer experience using the e-commerce website. It can
easily incorporate SEO strategy and blog integration as it can integrate seamlessly
with the Drupal CMS framework.
Volusion
Volusion is commonly used owing to several
features, one of which is an easy-to-use interface. Although Volusion’s add-on
shop is not as big as Shopify and a blog setup is not available, but account
experts provide you with personalized services. Opposed to a responsive layout,
the mobile site is used by Volusion stores.
OsCommerce
OsCommerce is one of the first open source
systems available with a big support database and an active forum. Its
prominence is due to its easy installation and user-friendly interface.
Although some consumers consider OsCommerce’s design and software update to be
a little outdated store owner have complete control over their
store and database.
SimpleCart
SimpleCart is best suited to small online
stores ‘ needs. It operates on HTML having a small footprint but supporting
multiple currencies.
Squarespace
Squarespace enables you to design attractive
websites with images and rich templates. With Squarespace, customers have
complete control over inventories, product variants, coupon
generation, and shipping setup. Squarespace inculcates all the essential
tools to create a universal e-commerce store.
Ecommerce
Technology Trends for 2019
Regardless of the maturity of your ecommerce
presence, you need to keep looking ahead to guarantee future success. To raise
your ecommerce efforts in 2019, you should benefit from these three evolving
trends.
1.
Sell your goods on social media
Effective marketing is about enhancing your
messaging to appeal to your target audience, but messaging won’t matter if the
audience never sees it. It’s important to meet your audience members where they
spend most of their time. In other words, if your customer base is online, it’s
on social media one-third of
that time. Therefore, you’re missing a great opportunity if you are
not selling on social media.
2.
Remix the buyer’s reality
Although diverse reality technologies have
yet to see conventional adoption, they have made huge efforts to that end. Just
as the internet, augmented reality and virtual reality will be a total game
changer for retail. While augmented reality might not be everywhere yet,
ecommerce retailers that effectively integrate AR capabilities into the
shopping experience tend to gain a substantial advantage over their
competitors.
3.
Increase Personalization and Customer Engagement
Compared to conventional retail shopping,
ecommerce stores have virtually no personal interaction. Online stores have no
personnel who can endorse products based on your interests, sensitivities, and
predilections. To imitate this experience, ecommerce businesses influence
personalization opportunities through the shopping drive. Just as online
course providers are substituting the need for in-person teaching,
ecommerce is swapping the need for in-store retail experiences.
Conclusion
There are multiple e-commerce tools and
technologies. It’s always good to know what resources are actually required to
build an ecommerce store from start-to-finish. Professional ecommerce
website design process is a documented outline of the steps needed to be
taken from start to finish, which divides and categorizes the work and then
breaks these high-level sections into tasks and resources. But once you have
gone through the complete guide to the technologies needed for building an
e-commerce site, things will become easier and systematic and will make your
ecommerce development process smooth and fluid. While there’s been a lot of
work on the growth and development of ecommerce, there are aspects of the
technology that needs to be unearthed.
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