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Marketing segmentation explained

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Market segmentation is one of the most efficient tools for marketers to cater to their target group. It makes it easier for them to personalize their campaigns, focus on what’s necessary, and to group similar consumers to target a specific audience in a cost-effective manner. Market segmentation is being used by marketers since late 1900’s. Simple though it may be, it is of vital use to forming any marketing plan. What is Market Segmentation? Market Segmentation is a process of dividing the market of potential customers into different groups and segments on the basis of certain characteristics. The member of these groups share similar characteristics and usually have one or more than one aspect common among them. There are many reasons as to why market segmentation is done. One of the major reasons marketers segment market is because they can create custom marketing mix for each segment and cater them accordingly. The concept of market segmentation was coined by Wendell R. Smith who …

Important questions - business law

Q.1- DISCUSS THE ESSENTIAL ELEMENTS OR LEGAL RULES OF VALID CONTRACT?
(SEC- 2h)- (SEC 10 )
Q.2- WHO IS COMPETENT TO CONTRACT? DISCUSS THE PRINCIPLES OF LAW LAID DOWN IN MOHIRI BIBI V. DHARMODAS GHOSH?
(SEC 11-12)
Q.3- WHO IS MINOR? CAN A MINOR ENTERS INTO A AGREEMENT? WHAT ARE THE EFFECTS OF MINORS AGREEMENT OR POSITION/ STATUS OF MINOR IN AGREEMENT
(SEC- 10, 11, 12)
Q.4- DEFINE CONSIDERATION AND STATE THE EXCEPTION OF THE RULE “AGREEMENT WITHOUT CONSIDERATION IS VOID. WHAT ARE VARIOUS KINDS OF CONSIDERATION.”
(SEC- 2 d –sec 25)
Q.5- WHAT DO YOU UNDERSTAND BY FREE CONSENT? DISCUSS THE EFFECTS OF FRAUDS, UNDUE INFLUENCE.
(SEC- 13, 14 & 15-22)
Q.6- WHAT DO YOU MEAN BY VOID AGREEMENT. EXPLAIN THE PROVISIONS RELATING TO THE VOID AGREEMENT.
(SEC. 25- 30)
Q.7- WHAT IS CONTINGENT CONTRACT. EXPLAIN ITS DIFFERENCE WITH WAGERING AGREEMENT
.(SEC. 31-36)
Q.8- DISCUSS THE PROVISION OF INDIAN CONTRACT ACT RELATING TO QUASI CONTRACTUAL OBLIGATION OR QUASI CONTRACT.
Sec 68-71
Q.9- DISCUSS THE ESS…

Corporate Accounting Redemption of Preference Shares

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For recording the redemption of preference shares in the books of company who issued the shares, we see whether these preference shares are fully paid or not. Only fully paid up shares can be redeemed. In redemption, we repay the amount of preference shareholders. Following are the main journal entries which are passed for redemption of preference shares.


1. When preference shares are due on the maturity date with its premium amount. At that time, we will pass following journal entry. 

Redeemable preference share capital account Dr. ( With face value)
Premium on Redemption Account Dr. ( with the premium to be paid on redemption )
Preference Shareholders Account or Preference Share Redemption Account Credit 
Understanding of this Journal Entry :

Main aim of debiting redeemable preference share capital account is to reduce this capital from business. When any capital is reduced from business it will be debited when any capital is increased, it will be debited. In previous post, I told that c…

Questions and Answers on Cyber crime

1. What is Cybercrime? A. Cybercrime refers to all the activities done with criminal intent in cyberspace. Because of the anonymous nature of the internet, miscreants engage in a variety of criminal activities. The field of cybercrime is just emerging and new forms of criminal activities in cyberspace are coming to the forefront with each passing day. 2. Do we have an exhaustive definition of Cybercrime? A. No, unfortunately we don’t have an exhaustive definition of cybercrime. However, any online activity which basically offends human sensibilities can be regarded as a cybercrime. 3. What are the various categories of Cybercrimes? A. Cybercrimes can be basically divided into three major categories − Cybercrimes against persons,Cybercrimes against property, andCybercrimes against Government.4. Tell us more about Cybercrimes against persons. A. Cybercrimes committed against persons include various crimes like transmission of child pornography, harassment using e-mails and cyber-stalking. Post…

Offences under IT Act 2000

The following table shows the offence and penalties against all the mentioned sections of the I.T. Act − SectionOffencePunishmentBailability and Congizability65Tampering with Computer Source CodeImprisonment up to 3 years or fine up to Rs 2 lakhsOffence is Bailable, Cognizable and triable by Court of JMFC.66Computer Related OffencesImprisonment up to 3 years or fine up to Rs 5 lakhsOffence is Bailable, Cognizable and66-ASending offensive messages through Communication service, etc...Imprisonment up to 3 years and fineOffence is Bailable, Cognizable and triable by Court of JMFC66-BDishonestly receiving stolen computer resource or communication deviceImprisonment up to 3 years and/or fine up to Rs. 1 lakhOffence is Bailable, Cognizable and triable by Court of JMFC66-CIdentity TheftImprisonment of either description up to 3 years and/or fine up to Rs. 1 lakhOffence is Bailable, Cognizable and triable by Court of JMFC66-DCheating by Personation by using computer resourceImprisonment of ei…