MUSINGS

Objective: To develop insight into the given topic and get a managerial perspective of the impact on other departments (their efficiency, productivity and where applicable, the creativity) -          Study on creation of luxury brand for male footwear- SOHRAB ANSARI -          Strategies used to build successful Internet based customer services- AANCHAL JAIN -          Innovative communication techniques for five recent product launches-MRINAL KUMAR -          Changing trends in FMCG industry in India- SHUBHANGI SOOD -          Promotion strategies followed in retail sector- GURVEEN CHADHA -          Study on changing consumer preference towards organized retailing from un-organized retailing- NANCY JAIN -          Study on "impact of advertising in B2B marketing for electronic gadgets-KANCHAN GARG -          Distribution network & general insurance industry- KUSHAL KAUSHIK -          Study on strategies for promoting retailers' brands- POOJA DHAWAN -          Merchandisi

Objective: To develop insight into the given topic and get a managerial perspective of the impact on other departments (their efficiency, productivity and where applicable, the creativity) -        Study on creation of luxury brand for male footwear- SOHRAB ANSARI -        Strategies used to build successful Internet based customer services- AANCHAL JAIN -        Innovative communication techniques for five recent product launches -        Changing trends in FMCG industry in India- SHUBHANGI SOOD -        Promotion strategies followed in retail sector- GURVEEN CHADHA -        Study on changing consumer preference towards organized retailing from un-organized retailing- NANCY JAIN -        Study on "impact of advertising in B2B marketing for electronic gadgets -        Distribution network & general insurance industry -        Study on strategies for promoting retailers' brands- POOJA DHAWAN -        Merchandising key account management in apparel -        Marketing in FMCG

Report Format SUMMER  REPORT STRUCTURE (MBA): Every MBA Institute has a differnet way / representation of summer internship report. This article provides a standard report structure with reference to MBA in Marketing fied. This will give a brief idea of how a summer internship report for MBA grads. is structured. 1. Cover and Title page Certificate Acknowledgement Declaration given by the student Table of contents Executive summary 2. Intorduction  to the  project . Introduction Objective of the study Methodology The chapter would contain the following things. 5.Sources of data Sample size, if any 7.Methods of data collection 8.Instrument used 9.Tools and techniques of analysis 3. Literature review :    This section for the summer training report would mean writing about the ways in which the organizational realities are similar or different from theory. The management theory dealt with in the report must be written in detail . The Background The Promoters The Compan

Report  Writing (Summer Project / Internship during MBA) The report is actually the most important part of summers. No matter how much hard work you have put in, if the report is not done well, all effort is waste. Therefore, plan for at least 7-10 days of your training period for preparing the report. Check out the standard formats for report writing. Make sure that the language of your report is simple it is; organized in a logical fashion and covers the entire scope of the project . Make use of your marketing learning’s while you are making your summer report. Different theories could be used to have a sound analysis and same can be mentioned in the report. Every individual has a different way of presenting report. One has to make sure that his report reflects theoretical implementation of marketing principles,Don’t worry even if you are placed for a summer project where you are not able to contribute much with your knowledge. Remember its better to make initiatives and work for

Things one should know during summer project While attending a summer interview make sure that your concepts are very clear. Be ready with some very basic questions like.. What is marketing ? Give me a word-to-word definition given by Philip kotler. What is the difference between marketing and selling? How important is to sell if you want to land up as a marketing manager ? Tell me how will you sell a ball point pens “ball”? What’s would be your target audience? What’s STP? Why did u take marketing? You are a BCA, why MBA why not MCA? What is the fun in doing a summer project? Why our company? What are we into? What is a balance sheet? One needs to understand, at this phase of your 2 year MBA you are not expected to know all the management concepts but you should be strong with your fundaments. Trust me, if you don’t know exactly what’s difference between marketing and selling you are in trouble. Brush up your conceptual knowledge; we have added a marketing section tha