Objectives of Communication
Objectives of Business Communication Objectives of Business Communication are as follows: 1. Inform: The first and foremost objective of any communication is to inform. In today’s world, information is power. Communication brings power through information. The dissemination of information covers a wide range of areas, both internal and external. People within the organization have to be kept informed about the organizational goals, objectives, procedures, processes, systems, plans, priorities and strategies. Equally important is the objective of ensuring effective external communication—with customers, prospects, competitors, suppliers and the public, about products, services, plans, happenings, events and achievements. The information needs within the organization take on different nomenclatures—market-related information, product-related information, client-related information, employee information, executive information and management information. 2. Educate: