Things one should know during summer project

While attending a summer interview make sure that your concepts are very clear. Be ready with some very basic questions like..
  • What is marketing? Give me a word-to-word definition given by Philip kotler.
  • What is the difference between marketing and selling?
  • How important is to sell if you want to land up as a marketing manager?
  • Tell me how will you sell a ball point pens “ball”? What’s would be your target audience?
  • What’s STP?
  • Why did u take marketing?
  • You are a BCA, why MBA why not MCA?
  • What is the fun in doing a summer project?
  • Why our company?
  • What are we into?
  • What is a balance sheet?
One needs to understand, at this phase of your 2 year MBA you are not expected to know all the management concepts but you should be strong with your fundaments. Trust me, if you don’t know exactly what’s difference between marketing and selling you are in trouble.
Brush up your conceptual knowledge; we have added a marketing section that has a collection of marketing theories which should be on your tips.
Get online and read about the company before you go for an interview. It’s a personal suggestion; don’t go into every single detail about the company. You are expected to know what the company is into its products and services. What is the market share? Who all are the competitors, etc

Summer Project An Opportunity to network

It is an opportunity to network with corporate. During summer training, one interacts with several corporate at different levels. Making a good rapport with them can go a long way in helping your corporate career.
When I say that, I do not mean that one should exchange business cards and start sending out CVs immediately after you go back to college. Things like thanking all the corporate you have met and who have helped you during your summer training by sending out an e-mail is considered a good gesture and starting point of future relationships. In fact if your organization permits, sending a synopsis of your project is also not a bad idea


Comments

Post a Comment

Popular posts from this blog

Work certified and uncertified

Meaning of Work Certified  When contractor takes the contract to complete any construction work, it may complete in 4 or 5 years. but contractor has to pay different expenses for material, labor and others. So, it is very necessary to pay him some money of contract. This money is given on the basis of work done. So, any part of construction which is completed by contractor will be work certified if it is certified by an authority. Authority may be independent engineer or architect who can estimated the work. He will issue the certificate of work done after certifying the work of construction. On this work certified, contractor has right to get money of contract. Meaning of Work Uncertified Work uncertified means work done but not certified by authority. So, contractee will cut some money on the basis of work uncertified and will keep in his pocket. This will be retention money. Accounting Treatment of Work Certified and Work Uncertified  (I) Work  certified and work unce
Read more

Sale of Goods Act- Conditions and Warranties

Image
The Sale of Goods Act, identifies the terms, ‘Conditions’ and ‘Warranties’ as being of a prime significance in a contract of sale. Both the terms imply a promise that is made by the seller. However, the difference between Conditions and Warranties arises due to the nature of the promise that is made in each case. In the case of ‘Condition’ the impact is on the very essence of the contract; whereas, in the case of ‘Warranty’, the promise is in the nature of a collateral to the main purpose of the contract. It is thus evident that if there is a breach of either, a condition or a warranty, the effects will be different. Illustration 1:   Sita bought a wet grinder from an electric shop. The purpose for which the grinder was to be used was known to the seller. The grinder was unfit for the purpose. In this case there is a breach of an express condition by the electric shop and Sita is entitled to return the grinder and be refunded the money paid. Illustration 2:   Varuna bought a
Read more

E Commerce Security environment

THE ECOMMERCE SECURITY ENVIRONMENT What is eCommerce Security? eCommerce security refers to the principles which guide safe electronic transactions, allowing the buying and selling of goods and services through the Internet, but with protocols in place to provide safety for those involved. Successful business online depends on the customers’ trust that a company has eCommerce security basics in place. Privacy One of the most obvious eCommerce security basics is privacy, which in this situation means not sharing information with unauthorized parties. When you shop online, your personal details or account information should not be accessible to anyone except the seller you have chosen to share it with. Any disclosure of that information by the merchant would be a breach of confidentiality. The business is responsible to provide at least the minimum in encryption, virus protection, and a firewall so that bank details and credit card information remain private. Integrity A s
Read more