Advertising Project- names on first come first serve basis to be allocated

  • Assume an organization seeks to build a relationship with a particular group or subculture market. The assignment would begin with a market profile including preferences, habits, and responses of the subculture markets. The assignment can also include a requirement for demographic and geographic information on the subculture, group identity factors such as beliefs, habits, attitudes, values, behaviors; as well as media habits.
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  • Develop a program for a target market of children or the elderly.
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  • Redesign a pre-existing advertisement.  Change the copy, change the layout or format.  Can you improve it?
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·         Pick two competitors or two firms in the same category with different target segments and have students compare communications approaches. 
·         Some possibilities:
·         Pick a dot.com versus a traditional retailer or offline service provider.

·         Pick a small company versus a large company.

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Pick the same firm and compare its communications approaches in the local and a foreign version of the same magazine. Cosmetics and Cosmopolitan magazine would be one example. 
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Compare ads or commercials for some of the following types: manufacturer and retailer; goods firm and services firm; b2c and b2b; organizational ad, not-for-profit ad, commercial ad.
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Compare ads for products at different stages of the product life cycle.  Discussion questions could concern objectives, expenditures, target audiences, and effectiveness.
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Compare magazine ads from different decades.  Discussion could center on sex roles, the roles of minorities, themes, creative execution, and language. Some magazines you might wish to use include:
News publications
General Interest publications
Female-focused publications
Male-focused publications
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++a)     Discuss the factors you would take into account when selecting the advertising media/ mediums to be used as part of next IPL series advertising campaigns.
  • b) If the next IPL series is due in June 2015 and the budget allocated for the media
  • campaign is 200 crores, prepare a media plan and scheduling strategy
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As a media planner for pharmaceutical firm, your task is to develop media plans for a cough syrup
to be sold in poly sachets. Also develop its objectives, media selection, and its likely pay-off

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Analyse two full-page Advertisements. How effective are they in selling their  products? (500 words) Including explanation of own advertisement
To analyse the advertisements you will need to think about how they make the products attractive  to the audience. You should comment on:
• the people who are pictured – the way they are dressed, posed, their expressions, why  they have been chosen?
• the copy (or writing) – how is it meant to persuade the audience
• how the advertisements use denotation and connotation to convey messages about the  products.
You may also comment on:
• the colours
• the fonts
• the images 
• the backgrounds & locations
• any slogans
• the lighting
• or anything else that helps to sell the product.
Use Media terminology where appropriate and show that you recognise codes and conventions.
You will need to say something about who the audiences for the products are and decide how 
effective you think the advertisements are in persuading these audiences. 
You must write a brief explanation of how your advertisement would appeal to its target audience.
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XYZ is a well known rice brand in North India. The company owning this brand now wants to enter the Ready-to eat food market. The company wishes to market both vegetarian (Vegetable, Soups, Snacks etc.) and non-vegetarian (Chicken Curry, Chicken Biryani etc.) food products on a national scale.
Advise a promotional plan to the company
covering the following aspects :
Creative Messages for the Advertisement
Media Planning Strategy.

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