International Marketing

Definition of International Marketing 

According to Cateora and Graham, “international marketing is the performance of business activities designed to plan, price, promote and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.”

According to Terpstra and Sorathy, “international marketing consists of finding and satisfying global customer needs better than the competition, both domestic and international and of coordinating marketing activities with in the constraints of the global environment.”

Definition of Global Marketing 

According to Kotler, “Global Marketing is concerned with integrating or standardising marketing actions across a number of geographic markets.”

Global Marketing treats the entire world as a single market and standardises the marketing actions for every geographic location. Mc Donald’s is a well known example of global marketing.

Definition of Foreign Marketing

Foreign marketing is the domestic operations within a foreign country (i.e., marketing methods used outside the home market)

Definition of Domestic Marketing

It is concerned with the marketing practises within the researchers or Marketers home country (domestic market).

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