Objective: To develop insight into the given topic and get a managerial perspective of the impact on other departments (their efficiency, productivity and where applicable, the creativity)
-       Study on creation of luxury brand for male footwear- SOHRAB ANSARI
-       Strategies used to build successful Internet based customer services- AANCHAL JAIN
-       Innovative communication techniques for five recent product launches
-       Changing trends in FMCG industry in India- SHUBHANGI SOOD
-       Promotion strategies followed in retail sector- GURVEEN CHADHA
-       Study on changing consumer preference towards organized retailing from un-organized retailing- NANCY JAIN
-       Study on "impact of advertising in B2B marketing for electronic gadgets
-       Distribution network & general insurance industry
-       Study on strategies for promoting retailers' brands- POOJA DHAWAN
-       Merchandising key account management in apparel
-       Marketing in FMCG sector with reference to five recently launched FMCG products (past one week effective today i.e.16May 2011)
-       E-marketing of financial services: Relationship approach
-       Managing of luxury brands in watches- SUMIT SINGH
-       Role of emotional satisfaction in service encounters - retail sector
-       Study on factors influencing adaptability & usability of consumer electronics- PRIYANKA KAPOOR
-       Future of consumer durables pertaining to standard brands & private labels (next, bigbazar)
-       Study of consumer behavior related to different soap brands in a location
-       Influence of branding on consumer purchasing behavior
-       Analysis of sales promotions ability to promote brand awareness
-       Study on "impact of web 2.0 technologies on B2B marketing"
-       Analysis of the role of outdoor advertising and establishing strategies for managing space media
-       Marketing of Ayurveda product range and its effectiveness- NISHANT DANG
-       Study the success of the regional political parties at the recent assembly elections
-       Financial impact of tie up of Nano with big bazar
-       Effectiveness of channels ( online/ internet ) in service delivery
-       Study on effectiveness of employee’s role in service delivery
-       Study of purchase influencing factors for services
-       Measurement of brand awareness for service sector
-       Marketing Japan as a paradise Post Tsunami- BHAWNA GUPTA
-       Impact of Tsunami on marketing  automobiles- RICHA MISHRA


One student from the Second Semester Class will pick a topic and submit the topic to the Faculty by 12:30 AM tomorrow.
The Final Assignment (soft copy) would be submitted by 29th May midnight electronically

For any clarifications/feedback contact by 5PM today
Each project should ESSENTIALLY cover the following
1.     About the Global Industry of the topic chosen
2.     About the industry in India
3.     PESTEL
4.     SWOT for No 1,2,3 player as per volume of sales
5.     All competitors analysed
6.     All Ps as applicable
7.     Consumer behavior
8.     Price Margins
9.     Steps taken to protect margins
10.   Problems faced
11.   How they overcame the problem
12.   Bibliography and references other than search engine like google

Please Note: Wherever applicable a questionnaire will have to be prepared

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