Update for project


Objective: To develop insight into the given topic and get a managerial perspective of the impact on other departments (their efficiency, productivity and where applicable, the creativity)
-       Study on creation of luxury brand for male footwear- SOHRAB ANSARI
-       Strategies used to build successful Internet based customer services- AANCHAL JAIN
-       Innovative communication techniques for five recent product launches-MRINAL KUMAR
-       Changing trends in FMCG industry in India- SHUBHANGI SOOD
-       Promotion strategies followed in retail sector- GURVEEN CHADHA
-       Study on changing consumer preference towards organized retailing from un-organized retailing- NANCY JAIN
-       Study on "impact of advertising in B2B marketing for electronic gadgets-KANCHAN GARG
-       Distribution network & general insurance industry- KUSHAL KAUSHIK
-       Study on strategies for promoting retailers' brands- POOJA DHAWAN
-       Merchandising key account management in apparel-PRATIBHA SUMAN
-       Marketing in FMCG sector with reference to five recently launched FMCG products (past one week effective today i.e.16May 2011)-SHASHI JYOTI
-       E-marketing of financial services: Relationship approach- SHIPRA GUPTA
-       Managing of luxury brands in watches- SUMIT SINGH
-       Role of emotional satisfaction in service encounters - retail sector-SHAMA BANSAL
-       Study on factors influencing adaptability & usability of consumer electronics- PRIYANKA KAPOOR
-       Future of consumer durables pertaining to standard brands & private labels (next, bigbazar)-VISHAL NAGPAL
-       Study of consumer behavior related to different soap brands in a location-SHWETA MALHOTRA
-       Influence of branding on consumer purchasing behavior-RENU DAHIYA
-       Analysis of sales promotions ability to promote brand awareness-PARVESH KR SHARMA
-       Study on "impact of web 2.0 technologies on B2B marketing"-
-       Analysis of the role of outdoor advertising and establishing strategies for managing space media
-       Marketing of Ayurveda product range and its effectiveness- NISHANT DANG
-       Study the success of the regional political parties at the recent assembly elections-NAVEEN DAHIYA
-       Financial impact of tie up of Nano with big bazaar-RAVI CHAUDHARY
-       Effectiveness of channels ( online/ internet ) in service delivery- SHAILENDER VERMA
-       Study on effectiveness of employee’s role in service delivery-GAURI SHANKAR
-       Study of purchase influencing factors for services-SHIV SHANKAR
-       Measurement of brand awareness for service sector-AARTI KUMARI
-       Marketing Japan as a paradise Post Tsunami- BHAWNA GUPTA
-       Impact of Tsunami on marketing  automobiles- RICHA MISHRA
-      Customer Vs consumer behavior for services in organized sector for
       a. couriers
       b. Hotels- Shalu
       c. Banks- Aditya  Dubey
       d- Airlines-
       e. Tour Operators- Saumya

One student from the Second Semester Class will pick a topic and submit the topic to the Faculty by 12:30 AM tomorrow.
The Final Assignment (soft copy) would be submitted by 29th May midnight electronically

For any clarifications/feedback contact by 5PM today
Each project should ESSENTIALLY cover the following
1.     About the Global Industry of the topic chosen
2.     About the industry in India
3.     PESTEL
4.     SWOT for No 1,2,3 player as per volume of sales
5.     All competitors analysed
6.     All Ps as applicable
7.     Consumer behavior
8.     Price Margins
9.     Steps taken to protect margins
10.   Problems faced
11.   How they overcame the problem
12.   Bibliography and references other than search engine like google

Comments

Post a Comment

Popular posts from this blog

Work certified and uncertified

Meaning of Work Certified  When contractor takes the contract to complete any construction work, it may complete in 4 or 5 years. but contractor has to pay different expenses for material, labor and others. So, it is very necessary to pay him some money of contract. This money is given on the basis of work done. So, any part of construction which is completed by contractor will be work certified if it is certified by an authority. Authority may be independent engineer or architect who can estimated the work. He will issue the certificate of work done after certifying the work of construction. On this work certified, contractor has right to get money of contract. Meaning of Work Uncertified Work uncertified means work done but not certified by authority. So, contractee will cut some money on the basis of work uncertified and will keep in his pocket. This will be retention money. Accounting Treatment of Work Certified and Work Uncertified  (I) Work  certified and work unce
Read more

Sale of Goods Act- Conditions and Warranties

Image
The Sale of Goods Act, identifies the terms, ‘Conditions’ and ‘Warranties’ as being of a prime significance in a contract of sale. Both the terms imply a promise that is made by the seller. However, the difference between Conditions and Warranties arises due to the nature of the promise that is made in each case. In the case of ‘Condition’ the impact is on the very essence of the contract; whereas, in the case of ‘Warranty’, the promise is in the nature of a collateral to the main purpose of the contract. It is thus evident that if there is a breach of either, a condition or a warranty, the effects will be different. Illustration 1:   Sita bought a wet grinder from an electric shop. The purpose for which the grinder was to be used was known to the seller. The grinder was unfit for the purpose. In this case there is a breach of an express condition by the electric shop and Sita is entitled to return the grinder and be refunded the money paid. Illustration 2:   Varuna bought a
Read more

E Commerce Security environment

THE ECOMMERCE SECURITY ENVIRONMENT What is eCommerce Security? eCommerce security refers to the principles which guide safe electronic transactions, allowing the buying and selling of goods and services through the Internet, but with protocols in place to provide safety for those involved. Successful business online depends on the customers’ trust that a company has eCommerce security basics in place. Privacy One of the most obvious eCommerce security basics is privacy, which in this situation means not sharing information with unauthorized parties. When you shop online, your personal details or account information should not be accessible to anyone except the seller you have chosen to share it with. Any disclosure of that information by the merchant would be a breach of confidentiality. The business is responsible to provide at least the minimum in encryption, virus protection, and a firewall so that bank details and credit card information remain private. Integrity A s
Read more